PRIVACY POLICY

activemumlife.com

Effective date: 14 November 2025
Last updated: 14 November 2025

This Privacy Policy aims to clearly and transparently explain how Délnyugat Reklámstúdió Kft. manages personal data collected through the activemumlife.com website, in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and Act CXII of 2011 on Informational Self-Determination and Freedom of Information (Infotv.).

1. Definitions

For the purposes of this Notice:

Personal data: information relating to an identified or identifiable natural person.

Data processing: any operation performed on personal data.

Data controller: the entity that determines the purposes and means of data processing.

Data subject: any natural person whose data is processed by the Data Controller.

Data processor: a natural or legal person that processes personal data on behalf of the Data Controller.

Third party: any person other than the Data Subject, the Data Controller, or the Data Processor.

2. Data Controller’s Details

Délnyugat Reklámstúdió Kft.
Seat: 7636 Pécs, Kéméndi sor 32.
Tax number: 13195838-2-02
Company registration number: 02-09-069071

Data Protection Officer (DPO):
Name: András Csikos
E-mail: hello@activemumlife.com

General contact details:
Phone: +36 30 831 1153
E-mail: hello@activemumlife.com

3. Principles of Data Processing (GDPR Article 5)

Délnyugat Reklámstúdió Kft. operates according to the following principles:

Lawfulness, fairness, transparency
Purpose limitation
Data minimisation
Accuracy
Storage limitation
Integrity and confidentiality
Accountability

4. Details of Data Processing Activities

activemumlife.com processes personal data for the following purposes:

4.1. Contact Form

Data processed:
– name
– email address
– phone number
– message content

Purpose: responding to inquiries.
Legal basis: GDPR Article 6(1)(b) – steps prior to entering into a contract.
Retention period: 1 year from receipt.
Data transfers: none.

4.2. Newsletter Subscription, Marketing Emails

Data processed: name, email address
Purpose: sending newsletters and marketing content.
Legal basis: GDPR Article 6(1)(a) – consent of the data subject.
Withdrawal: at any time via the unsubscribe link or by email.
Retention period: until consent is withdrawn.

Data processor:
– email marketing service provider (e.g. MailerLite / Mailchimp – to be specified if used)

4.3. Cookie Management

The website uses cookies in the following categories:

4.3.1. Essential Cookies

Purpose: ensuring core website functions.
Legal basis: GDPR Article 6(1)(f).

4.3.2. Statistical / Analytical Cookies (e.g. Google Analytics)

Purpose: analyzing website usage.
Legal basis: consent (GDPR Article 6(1)(a)).

Data processed: partially masked IP address, behavioural data.

4.3.3. Marketing / Remarketing Cookies (e.g. Meta Pixel, Google Ads)

Legal basis: consent.
If such cookies are not used, the policy automatically states:
“Currently, we do not apply marketing cookies.”

Retention period: 1–12 months depending on cookie type.

Data transfers: may occur to the USA if the service provider operates there – under GDPR Article 46 safeguards.

4.4. Statistical Systems

Data processed: IP address, device data, behavioural data.
Purpose: measuring website performance.
Legal basis: consent.
Retention period: 14 months (Google Analytics default).

4.5. Remarketing Systems

If activated (Google Ads, Facebook Pixel):

Purpose: displaying personalised ads.
Legal basis: consent.
Data: browsing behaviour, IP address, cookies.

If not used:
“Currently, we do not apply remarketing systems.”

4.6. Webshop Functionality

activemumlife.com currently does not operate a webshop; no webshop-related data processing is performed.

5. Data Processors

The Data Controller may use the following processors (specified precisely when in use):

hosting provider
email system
newsletter system
analytics services (e.g. Google Ireland Limited)

The list of processors is continuously updated as this Policy is modified.

6. Data Transfers to Third Countries

If technologies provided by Google, Meta, or other U.S. providers are used, data may be transferred to the USA.

Legal basis for transfer:

EU–US Data Privacy Framework, or
safeguards under GDPR Article 46 (standard contractual clauses).

This document always reflects the current legal environment.

7. Data Security

The Data Controller applies the following security measures:

HTTPS encryption
password-protected systems
restricted access rights
data breach management protocol
continuous software and system updates

8. Rights of the Data Subject (GDPR Articles 12–23)

The data subject has the right to:

Right to information
Right of access
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restriction of processing
Right to data portability
Right to object
Right to withdraw consent

Requests may be submitted at:
hello@activemumlife.com

The Data Controller responds within 30 days.

9. Legal Remedies

9.1. Complaint to the Data Controller

E-mail: hello@activemumlife.com

9.2. NAIH Procedure

Hungarian National Authority for Data Protection and Freedom of Information
Address: 1055 Budapest, Falk Miksa utca 9–11.
Web: www.naih.hu
E-mail: ugyfelszolgalat@naih.hu